Inspired by India - British Council

Studio Carrom project. Design and concept for British Council’s ‘Inspired by India’ year long campaign, which celebrates the organisation’s work in India for the past 70 years. A bold language of pattern was developed taking Howard Hodgkin's seminal mural, on the British Council New Delhi headquarters, as a starting point. The identity was used across a broad scope of materials and platforms, including projections, physical merchandise, social media, concert backdrops and certificates.